Google Ads is a complicated tool, which done right can warrant very strong results, however, done wrong and marketers can be put off for life. Unfortunately managing and optimising a high performing campaign involves a high level of skill, constant up-skilling staying in tune with new updates, features and best practices, constant testing, iteration and of course – time, that is required to be invested. “Set and forget” campaigns simply won’t work which is why you need a dedicated Google Ads company to do the heavy lifting for you while you focus on your business and do what you do best.
This starts with landing page optimisation. Depending on your campaign this could involve changing an existing page on your website, or creating a new one. We then set up the ad by optimising the targeting, bids, and ad copy.
We get an understanding of your business, website, and business objectives. We will audit your website and will create a plan for improving its SEO. Keyword research is also conducted at this stage, plus we analyse your competition. From this we will create an off-site strategy too.
Too many e-commerce websites fail in this crucial part of the process – they get the visitors, keep them on the site, but the visitor doesn’t buy. They’ll probably buy somewhere, so your hard work has helped a competitor get a sale. We will ensure your visitor clicks your Buy Now buttons